5 top SEO factors in 2020

5 top SEO factors in 2020

SEO is constantly evolving and therefore achieving a high ranking in Google implies constant adaptation to new data. According to research by SEMrush, the five most important parameters for achieving a high ranking in Google in 2020 are the following:

Direct website visits

It is the most important parameter for achieving high ranking in Google. Direct website visits result from a direct visit to your website, either when the visitor enters its email address (URL), or when he has added it to his favorites (bookmark) and clicks on it.

For Google, a direct visit to your website is a sign that it has a recognizable brand and credibility, elements to which this top search engine attaches great importance. In fact, the more monthly searches the keyword has for which you want to achieve a high ranking, the more important role direct website visits play.

Therefore building a strong brand through the brand building process is the most important action you can take in the context of Search Engine Optimization. You can track the percentage of direct traffic through Google Analytics, in the section Acquisition-All Traffic-Source-Medium.

Time on site

The more time your website visitors spend on it, the higher the page rank it achieves. The average stay time is systematically similar for the web pages that appear in the first 4 Google results for the keywords that have high monthly searches.

Achieving a high ranking for the latter requires an average of 40 seconds more stay on your website compared to staying for keywords that have few monthly searches.

Indicative factors that can increase the stay time are the rich content, the high speed, the high aesthetics and the friendly User Interface. You can see the time on site in Google Analytics on their home page.

Pages per session

The more pages your website users visit, the better it looks in the eyes of Google. On average, users visit 3 to 3.5 pages per visit. The websites that achieve the highest rankings have more pages per visit than the websites that follow.

Indicative factors that can increase the number of pages per visit are the effective structure of your website, its internal interconnection (internal links) and call-to-actions. You can track the number of pages per visit in Google Analytics on their homepage.

Bounce rate

It is the percentage of visits where the visitor sees only one page of your website and then leaves it, regardless of the time spent on it. The higher the ranking of a website the lower its bounce rate.

When bounce rate occurs, it does not necessarily mean that your relevant page was not useful to its visitor, but it can be interpreted by Google as an indication of low quality. The average bounce rate of the top websites ranges between 49% -51%.

To reduce this you can improve the internal interface of your page, improve its navigation (eg use breadcrumbs) and add call-to-actions. You can track the bounce rate on the Google Analytics homepage.

Total referring domains

It is the number of websites that have backlinks to your website. Sites that achieve high rankings have systematically more referring domains. The more popular the keyword for which you want to achieve high rankings the more referring domains you will need.

Websites that achieve top rankings for popular keywords have on average 4 times more referring domains than those needed to achieve high rankings for keywords with few monthly searches. The key to increasing referral domains is to develop quality content and promote it effectively on social media.

In addition, online PR can help increase them. You can track referral domains through the Google Search Console, in the Search Traffic-Links to Your Site section.

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